Everything you need to get your head around AI.
Tools, guides, and what we actually find inside real businesses. If you know nothing about any of this yet, you are exactly who we made it for.
01 — Free
Primer
Everyone thinks the trick is wording it better. It is not. The trick is AI that already knows who you are and how you work — Primer tells it that on day one, instead of it taking two years to catch on.
Open it→yes, actually free
Primer
What do you actually need?
Hidden cost
41k
a year, on admin
03 — 10 minutes
Health check
A few questions about how you run. A real person writes back.
Start it→Health check
Where does the week go?
What we find
We ask the people doing the work.
48%
type the same thing into more than one system
52%
redo work at least once a week
90%
already use AI, mostly with no rules at all
From the staff surveys we run inside the businesses we audit
we asked, they told us
Before you ask
The questions everyone asks first.
There is no dumb one. These are the six we get most.
What is an AI agent?
Think of it as a digital person who has read everything your business has ever written down.
Isn't this just ChatGPT with a different name?
No. ChatGPT is one tool out of many. Think of a builder's toolbox: ChatGPT is the hammer. Useful, but you would not build a house with only a hammer.
Our staff are already pasting client information into ChatGPT. Should we be worried?
Yes, mildly, and telling people to stop will not work.
Will AI replace my team?
No. What we build takes off your team the work a human should never have been doing, so they get back to the parts that need a person: the clients, the crew, the judgement calls.
Our team is not technical. Will they actually use it?
That is the part most AI projects get wrong, so we plan for it rather than hoping.
What is the first step?
A conversation, and it costs nothing.
ask us a thirty-first
The biggest risk
Nine in ten of your team use AI. Almost none know the rules.
- 01What your team can use
- 02What never goes in
- 03What gets checked before it leaves
- 04Decisions about people
- 05When you say it is AI
- 06When it goes wrong
- 07Who owns it and when it gets reviewed
the boring one that matters
Still here
Want a hand with any of it?
Not a form and not a chatbot. Someone off the team who actually builds this stuff.
kettle is on
