Our story
Opportunity-spotters who happen to use AI
Your business is sitting on
more than you think.
We believe technology should make humans better at their jobs, not replace the thinking that actually runs the business.
Built from business
experience. Not code.
teaching this stuff
ended the same way
us to build it
04 · The new wave
We grew up with this stuff. That's the point.
Catalyst was built as AI was breaking. We didn't retrofit old consulting habits with a chatbot. This is native to us, the same way the tools of your trade are native to you.
And yeah, we're the generation that's always on our phones. Turns out that's exactly who you want on the other end of yours. Text us, we reply. Ring us, we pick up. Email sits in an inbox for minutes here, not days.
Traditional thinking isn't our thinking. Waiting three business days isn't our service.
7,432 hours handed back·some of the best operators in their corners of NZ·founded 2024, raised on AI
05 · The range
Tradies on one end. Accountants on the other.
One of our best skills is range. Wildly different businesses, same result: we get how your work actually moves, whichever end of the spectrum you sit on.
06 · The walk
We run on our own medicine.
We back ourselves as one of the smartest teams going. Not just at our craft, at how we run our own shop. Everything we build for you, we run on ourselves first. Ask to see it. We walk the walk.
What they say when we're not in the room
Catalyst has been outstanding at helping us as a company implement real change with AI. From the initial brief, analysis and ROI right through to implementation, they have made it easy. They have taken an unknown and made it easier to understand. Highly recommended.
One of our clients, Cam, said it on camera too. Watch Built In→
Somewhere along the way, we became the people they call.
We've grown into a proper team and learned a hell of a lot on the way — much of it the hard way. Now we work with some of the best businesses in their corners of the country. But the part we love isn't on any invoice.
The company
we keep.
Some of the best operators in their corner of the country. And we're in theirs.
7,432 hours handed back. Counting.
From Jack.
I didn't plan to start an AI company. I planned to fix problems. It just turned out AI showed up at the same time I did.
After years in marketing, I kept seeing the same thing - businesses wasting time on work that tech could do better.
But the tech felt complicated. Foreign. Like it was built for someone else.
So I built Catalyst to be different. Human-first. Straight to the point. Solutions that actually fit the way you work.
If you're here, you're probably trying to make something better. I get it. That's why I'm here too.
Jack
Ready to work with people who get it?
Let's talk about your business, not our tech.
Every conversation starts with understanding how your business actually runs, and where the wins are sitting.
Tell us what you're after